Entries tagged with “apple”

Jeff Bussgang on Apple "Jumping the Shark"

I confess not to have been much of a TV watcher back when Happy Days was on the air, and I confess I never understood the phrase “Jumping the Shark.” So I am glad that Jeff Bussgang has provided an excellent explanation complete with video clip in his most recent blog post. Turning from the ridiculous (Fonzie jumping over sharks) to the serious, Jeff Bussgang’s point that Apple may have peaked, I have no idea if this is the case or not. Apple seems to me to have risen from the near dead with a series of brilliant product and marketing coups. It... More

Quattro and Apple

Marc Theermann has this to say about the acquisition of Quattro by Apple, If I hear another quote that contains any part of the “year of mobile” sentence I will jump out of a high window. Just like the “local Starbuck coupon” example it is heavily overused, and profoundly misunderstood. The reality is that mobile advertising died today. Not because consumers will not use it, or because advertisers will not spend money. Quite the opposite. Mobile advertising will be huge. However, with the acquisition of Quattro, the pure mobile advertising industry died. As a result, there might never be “a... More
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