What would you do?
I recently met with a potential new client. The two entrepreneurs have a great business concept, and some real “traction” (a word upon which I have commented before) in the form of actual repeatable sales. This is one of those good ideas that, once described, seems so simple and obvious that it makes you wonder why you didn’t think of it. The margins aren’t software margins, but they are close, and the addressable market is deep into the hundreds of millions. Like everyone else, they need money to support execution on the plan. They don’t need much: $1 million initially and perhaps another $3...
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