Making a Pitch
Sometimes it's worth being reminded of the basics. I recently had occasion to send a start-up client exec summary to a very prominent VC who then asked the company in for a pitch. The exec summary is strong -- strong enough to get three VCs from a major fund to attend an hour or longer meeting. Keep in mind, VCs are inundated with business plans, and these meetings are hard to get. So, you want to put your best foot forward. Anyway, the fund took a pass and I got some feedback. The problem wasn't the plan or the market or...
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