Entries tagged with “quattro”

Quattro and Apple

Posted by Dave Broadwin on January 26, 2010
Marc Theermann has this to say about the acquisition of Quattro by Apple, If I hear another quote that contains any part of the “year of mobile” sentence I will jump out of a high window. Just like the “local Starbuck coupon” example it is heavily overused, and profoundly misunderstood. The reality is that mobile advertising died today. Not because consumers will not use it, or because advertisers will not spend money. Quite the opposite. Mobile advertising will be huge. However, with the acquisition of Quattro, the pure mobile advertising industry died. As a result, there might never be “a... More
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