Angel Rules...

I figure if you're a founder or start-up on the hunt for an angel money, you'd want to at the very least want to know how things look from a potential investor's perspective and the rules that they are going to use to gauge potential invetments.  Enter Luke Johnson from across the pond.  Luke writes a column on entrepreneurship in the Financial Times and has worn both the successful entrepreneur and angel investor hats.  His latest piece: "My rules for being an angel investor" offer a glimpse into at least one angel's criteria for making investments.

My takeaways from his article-

  • Back teams (not just individuals) - I don't know if agree with this one all the way, though I do get his point.  I think an exception would be a highly technical founder (say an MIT professor) or a founder with some success behind him
  • Intellectual property (who owns it?)
  • Pick investors who have experience in your sector
  • Management must have some skin in the game
     

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