How much to discount a convertible angel note

This issue (how much of a discount should there be on an angel note that converts into the next round of financing?) seems to come up every day. And, there does not seem to be a good answer. So, consider this: a 20% discount is, in effect, a “guaranteed” 25% return on the investment. (Of course it is not really guaranteed since you don’t get liquid until some dim point in the future, if ever.)  Perhaps one way to look at what is an appropriate discount is to ask what the return should be over what period of time. 25% in six months justifies a high degree of risk, but 25% over two years does not. So throw this in the hopper along with other typical thoughts such as how will the “next” investor react? How big is the angel investment? What precedent are you setting? And the like.

Angel Notes

As I have noted on many occasions, one of the most common structures for angel investments is a note that converts into shares of a future round at a discount to the price in that round. While this has the advantage, among other advantages, of putting off the moment when a valuation of the company must be agreed to, one client has recently pointed out the flip side to this benefit is that it caps the investor’s upside during the period from the angel investment to the moment of conversion into the future round at an amount equal to the relevant discount. While few angels ever worry about this issue, the point is well taken, especially if you believe that the future investor will require your angel investor to give up some (all?) of her discount in connection with the new round. One possible way to work around the issue of a capped upside is to issue low priced warrants to the angel investor. For some reason, venture investors have less of a tendency to bother with warrants than they do with discounted conversions. Needless to say, using warrants raises a lot of issues including how to price them both in terms of actual dollars and as a percentage of the equity of the company. They also introduce another piece of documentation and therefore complexity and expense, which may be OK or not OK depending in part on how much angel money you are raising.

Good Questions

One thing that happens in the law business (I imagine any business) is that you become too familiar with the subject matter. As a result, you may start to take it for granted that your clients see the world the same way you do. This thought was sparked because I had a start up client ask a bunch of great questions about angel notes into a future financing. At Foley we deal with these kinds of angel notes all the time. For any given client, however, each note is likely to be a unique experience. Anyway, it is nice to be caught up short and look at some of the issues inherent in these notes afresh.

Basically, the client asked one of the questions I have addressed from time to time: What is normal? Are there usual and customary standards for --- you fill in the blank. She wanted "practice" guidelines for (1) What happens if there is not a future financing? (2) Are angels ever cashed out when the contemplated next financing happens? (3) Is there any way to translate the note into a percentage ownership in the company? (4) Is there a standard discount?

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Angel Financing Thoughts

I had occasion to participate in a panel presentation on the general topic of angel financing terms and conditions. Many of the participants were concerned about how to negotiate terms and the consequences of certain kinds of provisions. The panelists, myself included, tended to cater to this by talking about trying to avoid certain terms, etc. In the world of angel financing, the range of size of investment and length and complexity of documentation varies dramatically from the family friend who writes a check for some common stock to the sophisticated angel group that behaves much like a VC. 

Upon reflection, however, all investors in this the category have at least this much in common: they invest relatively small amounts. By relatively small, I mean anything from thousands to a million or two, under some conditions. Because the investments are small, they cannot bear the weight of the kinds of transaction costs that one normally sees in a $10 million financing. By way of example, a “normal” VC financing might cost the issuer $40,000 in legal fees. $40,000 is 0.4% of 10,000,000. If you raise $250,000 in angel money you can’t spend $40,000 in fees to do it. While it might not cost you in dollars for the time you spend negotiating, it will pile up as you consult with your attorney. In addition, the further away you get from the simple, straight forward and standard, the more it will cost to document a deal. 

At the end of the day, you need to know what is important to you, and I suggest that prime among the things that should be important to you is maximizing the dollars you can put to work in your business and your economics. So, look at valuation; look at dividends, the discount in a convertible note, multiple X preferences, and full ratchet antidilution. Beyond these issues, you need also to be comfortable with your investor. Sometimes you need to take your money where you can find it, but if you just don’t get along with the investor, maybe you should keep looking. 

Keeping all this in mind, there is a lot of merit to closing and putting money in the bank. If the investor wants registration rights, don’t argue. Will accepting some seemingly unreasonable terms create issues later – it well could, and you may find yourself dealing with these “issues” later when they arise, but consider that in the light of (1) spending $25,000 to raise $250,000 (or less) and (2) going an additional some amount of (weeks or months) without funding.

To paraphrase the famous prayer – may God grant you the strength to negotiate the important terms, the fortitude to endure the effects of the ones you can’t (or shouldn’t) negotiate; and the wisdom to know the difference.

Angel Groups

Here is a link to a lengthy article on angel groups.  There are many angel groups in New England.  A list of most of them can be found at the EEC Web Site.   There is also a brief article by Ham Lord of LaunchPad in a recent EEC Perspectives publication.  He has these two things to say

" Angel financing is more than just seed round financing for future venture capital deals. In fact, angels fund 10 to 20 times more companies than venture firms do on an annual basis. This is because many angel deals will never need the type of large financing ($10M+) that is typical of most venture deals. "

 and

" At Launchpad and other angel groups in New England, there is a strong desire to finance companies all the way from their seed round to an exit. This leads to an environment where angel groups are syndicating deals between groups in a geographic region, such as New England. "

One thing is that it is very hard to get good information about angel investing because it is such a large and disaggregated category.  However, there is one Web site, the Center for Venture Research at the Whittemore School of Business and Economics of the University of New Hampshire, that does attempt to follow these investments.