After all my blather about how friends and family financing is the easiest and most common source of financing for start-ups a reader sends me the article:  Keys to luring investors: Simplicity and persistence. 

It's a great read in its own right and Seth Burgett has some excellent advice on a) how to get a start-up off the ground and raise some capital and b) no nonsense tips for would be founders. 

But one thing mystified me...the fact that he stays clear of freinds and family financing...well I thought about it a bit more and for Seth Burgett it makes sense...Why?

1) He's rich - he fronted what would usually be covered by friends and family fianancing himself.

2)  He's a rock-star as far as institutional investors are concerned - among other things, he led development for surgical robot company that eventually went public ! 

So here's my "rockstar-millionaire" exception to the path of family and friends financing:  If you already took a company public,  made your millions, and in the eyes of the VC and Angel community you/re a rock-star founder you might not go the family and friends financing route.