More on Pitches

Sometimes you can't be all things to all people.  I often hear entrepreneurs say that they intend to alter very basic aspects of their business plans to appeal to what they imagine to be the appetite of a particular VC.  One example of this thinking is the often heard "I only need $2 million, but I am going to put together a plan that shows a need for $10 million because that is the only way to interest a VC." 

While it is undoubtedly true that there are many VCs who wont invest at "smaller" amounts, it probably means the entrepreneur should be approaching angels or so-called capital gap investors.  It is very hard to imagine that an investor will not notice that  you are asking for more than you need.

Aside from the awkwardness of asking for much more than is needed, this kind of request could suggest that the entrepreneur does not have a clear vision of what the business opportunity is.  I believe that investors want to know whether you are planning to build a cottage or a cathedral and that you have a vision of what the business will be.  This kind of request, targeted to the VC's interest rather than the needs of the company, assuming it is detected by the VC, might also suggest that the entrepreneur is more interested in acquiring an investor than in pursuing a particular plan.  It could also suggest that the entrepreneur may not deal forthrightly with his or her investors.  That is, they will take $10 million to execute on a plan that they really think only needs $2 million. 

It is more important to have a plan you are enthousiastic about and then go find the right investor than it is to have the right investor then go build a plan around the investor.

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